Branding, Marketing & Writing
Branding
Download “Build Your Business Value through Better Branding,” the white paper I wrote for Hummingbird Creative, a full-service branding agency.
King Arthur: Branding for Every Baker
Stability and Disruption in Branding: How Netflix Makes Them Play Nice
Why Your Brand Should Take a Stand: Insights from Diageo
Intel: How a Brand Keeps Up with the Future
Branding Poshmark: THIS Is How You Do Voice of the Customer
Marketing
It Could Finally Be Time to Try Marketing Automation
Purpose-Driven Marketing: Follow Your North Star
Writing
The Secret to Earning Your Readers’ Trust
3 Writing Techniques Nonfiction Authors Can Borrow from Poetry